Project Overview:

Xygen undertook the design and development of a new Shopify website for Balanced Company, a premium home décor brand based in the Netherlands. The brand focuses on integrating mindfulness, sustainability, and harmony with nature into its handmade products, crafted in Ukraine. The goal of the website was to reflect the brand’s ethos and provide a seamless shopping experience.

Scope of Work:

Website Structure and Design:

Main Landing Page:

Components: Header, hero block with a shop button, philosophy overview, product previews, about us snippet, Instagram feed, minimalist map of showrooms, and a footer with a contact form.

Special Feature: A top ribbon announcing “Free shipping within The Netherlands”.

Shop Page:

Features: Product previews, detailed product descriptions, delivery information, returns and refunds policy, and a map showing showroom locations.

About Page:

Details: Comprehensive blocks about the company, brand promise, philosophy, and a shop button to direct users to the product page.

Contact Page:

Features: Contact form, email address, social media links (Instagram, TikTok, LinkedIn), and an optional Instagram feed.

Checkout Process:

Integration with existing Shopify Payments account for payments including Visa/Mastercard, iDeal, and PayPal.

Delivery options included PostNL and DHL, with flexibility for delivery to addresses or local post offices.

Compliance: Terms and conditions and privacy policy acknowledgments below the payment button.

Design Elements:

Color Scheme: Neutral background close to white, with options like light gray or off-white.

Fonts: A specific combination that aligns with upcoming branding updates.

Technical Integration:

Linked to Balanced Company’s existing Shopify Payments account for secure payment processing.

Set up delivery methods through PostNL and DHL to offer flexible delivery options.

Result:

The project was successfully completed, delivering a fully functional and aesthetically pleasing Shopify website that resonates with the brand's commitment to sustainability and mindfulness. The new website supports Balanced Company’s mission to help customers integrate mindfulness into their everyday lives while offering a user-friendly e-commerce solution.