Connect your Instagram account to your Facebook Page: Instagram ads are managed through Facebook Ads Manager, so you need to connect your Instagram account to a Facebook Page. To do this, go to your Facebook Page and click on "Settings," then "Instagram," and follow the prompts to connect your account.
Choose your ad objective: Facebook Ads Manager offers several different ad objectives for Instagram ads, such as brand awareness, traffic, conversions, and app installs. Choose the one that aligns with your marketing goals.
Define your target audience: Define your target audience based on demographics, interests, and behaviours. This will ensure that your ad is shown to the right people who are most likely to be interested in your product or service.
Set your budget: Set a budget for your Instagram ads campaign. You can choose a daily or lifetime budget, and you can also set a bid strategy to optimize your ad delivery.
Create your ad: Create your ad by selecting an ad format (such as a single image or video, carousel, or Story), adding your creative (including images or videos and ad copy), and including a call-to-action button.
Review and publish your ad: Review your ad to make sure everything looks good, and then publish it. Your ad will go through a review process, which can take up to 24 hours. Once approved, your ad will start running on Instagram.
Monitor and optimize your ad performance: Once your ad is running, monitor its performance using Facebook Ads Manager. You can see metrics such as reach, impressions, clicks, and conversions. Use this data to optimize your ad for better performance over time.