The cost of Google Ads varies depending on several factors, including the type of campaign, the targeting options, the competition for the keywords you're targeting, and the industry you're advertising in. Google Ads uses a pay-per-click (PPC) model, which means that advertisers only pay when someone clicks on their ad. The cost per click (CPC) can range from a few cents to several dollars or more, depending on these factors.
To set a budget for your Google Ads campaign, you'll need to determine your maximum CPC bid and the number of clicks you want to generate. You can use Google's Keyword Planner tool to get an idea of how much you should bid for specific keywords.
In addition to the CPC, there may be additional costs associated with creating and managing your Google Ads campaign, such as the cost of hiring a Google Ads expert or agency, or the cost of creating high-quality ad copy and visuals.
It's important to note that the cost of Google Ads should be viewed in the context of the potential return on investment (ROI) that the advertising campaign can generate. With effective targeting, compelling ad copy, and a well-designed landing page, Google Ads can be a highly effective way to drive traffic and conversions for your business.